Sunday 9 March 2014

CHAPTER 13

E-business

E-BUSINESS
• The Internet is a powerful channel that presents new opportunities for an organization to:
- Touch customers
- Enrich products and services with information
- Reduce costs


• How do e-commerce and e-business differ?
– E-commerce – the buying and selling of goods and services over the Internet
– E-commerce refers only to online transactions
– E-business – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners
– E-business refers to online transactions, serving customers and collaborating with business partners
E-BUSINESS MODELS



• E-business model – an approach to conducting electronic business on the Internet







Business types
Brick-and-mortar business - operates in a physical store without an Internet presence.
Pure-play (virtual) business - a business that operates on the Internet only without a physical store. Examples include Amazon.com and poplook.com.
Click-and-mortar business – a business that operates in a physical store and on the Internet. Examples include Cala Qisya and Barnes and Noble.




E-BUSINESS BENEFITS AND CHALLENGE
• E-Business benefits include:
- Highly accessible
- Increased customer loyalty
- Improved information content
- Increased convenience
- Increased global reach
- Decreased cost


• E-business challenges include:
- Protecting consumers
- Leveraging existing systems
- Increasing liability
- Providing security
- Adhering to taxation rules


• There are numerous advantages and limitations in e-business revenue models including:
- Transaction fees
- License fees
- Subscription fees
- Value-added fees
- Advertising fees


MASHUPS
• Web mashup - a Web site or Web application that uses content from more than one source to create a completely new service. A Web mashup is a Web site or Web application that uses content from more than one source to create a completely new service. The term is typically used in the context of music; putting Jay-Z lyrics over a Radiohead song makes something old become new. The Web version of a mashup allows users to mix map data, photos, video, news feeds, blog entries and so on.
– Application programming interface (API) - a set of routines, protocols, and tools for building software applications

– Mashup editor - WSYIWYGs (What You See Is What You Get) for mashups

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